Personal Construct Theory as a Non-Cognitive Theory [05.24.98]

The difficulty in understanding personal construct theory as a non-cognitive theory arises out of our assumption that all discrimination, as well as all of our sense of identity, is essentially cognitive. But human discrimination may take place also at levels which have been called 'physiological' or 'emotional'. Nor is discrimination necessarily a verbalized process. Man discriminates even at a very primitive and behavioral level.

George Kelly 1969